Logo_Luan_EN (2).jpg


Research has shown that giving makes people feel happy, even if that giving requires a small sacrifice. Join us to explore how giving makes us feel good and how you can create and spearhead waves of change by giving your time, treasure, talent, and of course, your love to your community.

LUAN Live Session

November 3rd

10:00 am Mexico City
12:00 am New York City
17:00 pm Madrid
9:30 pm New Delhi



What are we doing during the event?

We will explore the personal benefits of altruism and the positive effects that contribute to our society have on our own wellbeing. 
Alejandra will walk us through the structure, the challenges, and the possibilities of fundraising. 
She will showcase what raising 10 million dollars looks like, the work it entails, and the satisfaction it creates. 


Alejandra Naranjo

Alejandra Naranjo is Director of International Philanthropy for Tecnologico de Monterrey, one of the most prestigious universities in Latin America, with 31 campuses throughout Mexico. This is one of only 45 Universities in the world ranked with 5QS Stars. Alejandra is responsible for attracting donations from individuals, foundations, and corporations from the USA and the rest of the world. 

Before, she was Vice President of Development for The New York Women's Foundation, where she developed and executed, with her team, strategies to increase individual and planned giving, events, and corporate partnerships. 

Prior, she was the Director of Advancement for The American School Foundation (ASF) in Mexico City, a K-12 prep independent school. She oversaw fundraising, marketing, public relations, community building, events, and volunteer groups. Ms. Naranjo served as a member of the Endowment Fund for Financial Aid and participated in the Buildings and Grounds and Advancement Board Committees. 

Ms. Naranjo's philanthropic career started in 2003 when the former first lady of Mexico, Marta Sahagun de Fox, appointed her to establish a not-for-profit based in New York. She served as Executive Vice President and secured grants in the 10 million dollar range while building the board and overseeing Mexico-based programs. Before that, Alejandra worked for Citibank for many years as a Corporate and Private Banker.

Alejandra holds a master's in public administration with a concentration in Nonprofit Management from Baruch College at the City University of New York and a Bachelor of Arts degree in Economics from ITAM in México City, where she graduated with honors and participated as an Econometrics lecturer. 

She is a board member for Downtown United Soccer Club (DUSC), Royal Family Productions, and Philanthropic Planning Group of Greater New York (PPGGNY). She provides mentoring services to New York Community Trust fellows. She lives in New York City and has two children, 16-year-old Paulina and 12-year-old Leonardo.

Three powerful ideas for you:

  1. Give to yourself by giving to others; solidarity is self-nurturing. 

  2. Fundraising as a career choice can bring abundance to you and others. 

  3. The culture of donations and volunteer work provides benefits to any society. 



Jaime Balmes 11. Miguel Hidalgo 11510, Mexico City, Mexico.


  • Blanca Facebook Icono
  • Blanco Icono de YouTube
  • Blanco Icono de Instagram
  • Blanco Icono LinkedIn

© LUAN Emotional Museum. All rights reserved.